Facebook Promotional Advertisement
- Team Members: Pranav Manjunath, Aiman Haider, Maobin Guo, Xinyi Pan, Luyi Huang
- Github Repo: Github Link
- Paper Link: Paper Link
- Video Link: Video Link
Summary
In this project, we performed an AB Test to understand which advertisement strategy would promote a musical band better (provide more Facebook Likes) on Facebook. Video ad or Photo ad? Read the paper to find out!